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Category: Byline Ingrid Bruha

Wealth and Elegance 2.0

October 3, 2019October 3, 2019 by Ingrid Bruha Leave a comment

Wealth and Elegance 2.0
by Ingrid Bruha, ethical fashion designer

The day I inherited my grandmother’s fur coats–then a symbol of wealth and elegance–I stared at them. I did not want to wear them, nor did I want to throw them away. I had never agreed with the necessary cruelty to produce these coats. But getting rid of them was not an option either: It would have meant killing the animals a second time. So, I ripped them apart; I added the pieces to the bags I was designing; and consciously, I created luxurious totes, pouches and clutches with mostly products that were either recycled or unused leftovers.

I invested into two ideas: to protect our resources and to invest into a circular economy; two ideas that are growing fast across all industries.

Continue reading “Wealth and Elegance 2.0”
Posted in Amazing Women, Byline Ingrid Bruha, Culture, Fashion, Women EntrepreneursTagged BOF, BusinessOfFashion, Ethical Fashion, handbags, ingrid bruha, kering, luxury, Luxury Lab, McKinsey, Sustainability, Sustainable Fashion
2019 Thirty Seven East
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