Sponsors, delegates, social media and the press; speakers and moderators, the venue, event production, special events; bring a delegation of women entrepreneurs from Cuba – as Women’s Forum Mexico director, JC Agid had oversight and sometimes responsibility in all of these areas.
He was not alone though; this first edition of Women’s Forum Mexico came together under the leadership of WEFCOS’ CEO Jacqueline Franjou and thanks to a great group of local and international teams, all determined to create impact for women in Mexico. First among these was WEFCOS and parent company Publicis Groupe, led in Mexico by Alejandro Cardoso. There was also an influential and inspirational advisory group; program director Jennifer Milliken and her team; local event company Love Brand, translating company Word Factor, and the Hyatt Regency Mexico City, where the event was held; social media agency Nurun (part of Publicis Groupe); and the remarkable media relations agency Alchemia, “In the Business of Transformation.”
With such committed actors involved, it seemed only right to hold this meeting on “inclusive co-creation.”
The results demonstrated the power of collaboration. More than 800 people attended, including 21% men. Media covered nearly 100% of the sessions at the conference. Many partners expressed appreciation for this Forum and, walking the talk, many of these returned for the 2017 second edition.
- coordination of the team;
- business development with active sponsors -corporate, non-for-profit, and media;
- positioning the brand in media and social media;
- developing story ideas about the topics and attendees of the conference;
- scouting for delegates and creating a community of leaders involved into the conference;
- bringing the initiatives CEO Champions, Amazing Talent, and Rising Talents to Mexico;
- building the first delegation ever of Cuban women entrepreneurs in an international conference;
- co-producing with UNO TV a series of one-minute interviews “My Hero”
- co-producing the Best-of video and the video broadcast in all Cinepolis movie theaters.
- editing the Digital Report.
Based in Geneva, Jennifer Milliken has produced most of the programs for the Women’s Forum for the Economy & Society.
I have worked more closely with Jennifer on four conferences in Brazil and Mexico. Each time we tried to push our standards higher and experienced new formats of sessions. We looked for original speakers whose experience, talent and vision would bring positive and disruptive change to the conversations.
Here is to learn more about Jennifer Milliken (from her website):
I help organizations to deliver events that connect people and invite them to discover and engage. I craft purposeful programs for businesses and the non-profit sector. My approach is content-driven and participatory, including audience interaction and solutions-centered programming.
I also showcase senior leaders and top executives and produce exceptional storytelling speakers.
Jennifer Milliken, Program Director | Women’s Forum Mexico
Nothing would be possible without the dedication and commitment of a team, the WEFCOS team led by Jacqueline Franjou, CEO of WEFCOS (2010 | 2017) – as well as Operational director Magali Marrannes, and specially present in Mexico:
Thomas Ladougne, Laetitia Colona, Adèle Bourgin, Jessica Sanchez-Garcia, Jennifer Le Corre, Manon de Clermont Tonnerre, Maria Cruz, Priscilla Klein, America Morales, Andrea Rebollar Reynoso, Jennifer Sanchez, and Thierry Guillot & all his Hyatt colleagues.
A special thanks as well to Majid who designed the digital report and the Paris-based Wefcos colleagues.
REPORTING FROM THE FORUM - edited by 37East
THE AMBASSADORS: THE ADVISORY BOARD
I had the honor to launch -and work with- an advisory board.
Each member went up and beyond to make the first Women’s Forum Mexico a success.
These leaders embody the idea of co-creation. Grateful!
THE OTHER TEAM
I first met with Lourdes Berho, the President and founder of Alchemia, a Mexico City-based full media agency, when Danié Gomez-Ortigoza and I were scouting leaders who would be a great addition to the Mexican delegation to attend the 2012 Women’s Forum Global Meeting.
Lourdes Berho, whose professional experience in media and marketing has been as accomplished in both the corporate and the public sector, immediately became one of the very active members of the delegation. She had already pioneered many dialogues on women empowerment in Mexico and was particularly eager to see an international Women’s conference succeed in Mexico.
So not only did she join the Advisory Board of Women’s Forum Mexico, but she also committed ressources and a very efficient and dedicated team, including Selene, Mariana and Paloma, to advise and connect the forum with media and high level leaders.
Alchemia is a multi-platform agency specializing in the development of integrated communication strategies, based on sustainability as a principle of innovation for a better future. Focus is on travel and tourism, innovation and sustainability. Its areas of expertise include PR, sales, marketing and custom publishing.
Love Brand -aka LBN- is a Mexico and Sao Paulo based production and communication agency.
Led by Abelardo Marcondes, LBN strives for excellence and creativity.
We chose them among many event companies because they took the time to fully understand and embrace the project, to become part of the team and of the discussion.
Especially Grateful to Andrea Navarro, our production director and her colleagues at LBN.
Women’s Forum Mexico 2016 was number one trending topic on social media in Mexico for a few hours on day one of the conference and remained in the top three until the last session.
This is thanks to Nurun, a Publicis Group company, which delivered a very highly efficient social media content, using the Women’s Forum for the Economy & Society platform.
We agree with their official statement: Nurun “creates interactive experiences. They do it with passion and quality. Their work is consistent, precise, intelligent and whole.”
Check out some of their work for Women’s Forum Forum Mexico 2016 : #WFMX16
One of the most essential aspect of an international conference is a vivid, engaged and accurate translation. This is exactly what Word Factor, under the leadership of its founder Joy Ost, has delivered both in 2017 and 2016.
The work of Word Factor brought the necessary added value to develop more than a conference, an interactive experience for all delegates, journalists and partners.