Myanmar 2013 | 2014

The client asked 37EAST to assist in developing the Women’s Forum Myanmar.

For the first edition in 2013, the role was to lead on-site all media relations and business development in the US.

For the second edition, 37EAST assisted the CEO of the Women’s Forum for the Economy & Society Jacqueline Franjou and the project director Laetitia Colonna with strategic relations, business development, and developing the conference in two different cities in two days.

• Coordination of 100+ journalists on site
• Organized a press conference for Aung San Suu Kyi
• Worked with the IMF to organize a press conference for Christine Lagarde 
• Worked with the French Embassy to Myanmar to organize a press conference for the French minister of Culture
• Press releases
• Moderated sessions on media
• Launched CEO Champions and moderated session
• Business development (Ann Taylor, Myanmar Airways International, PepsiCo and KBZ)
• Brand visibility on plane who flew participants from Yangon to Naypyidaw
• Coordination in Naypyidaw