JC Agid and I worked together as he was managing Hotel Plaza Athénée’s global PR programs. A genuine passionate, creative and intuitive person, JC went far beyond his mandate to relentlessly help me market the Hotel’s SPA. We conceived impactful PR activities, launched programs to elevate clients’ experience and leveraged special events to draw attention to both Hotel Plaza Athénée and its Valmont SPA.

About the Author JC Agid

JC Agid is the founder of 37EAST, a strategic communication and business development agency based in the United States. He is also a trustee on the Advisory Board of the American Friends of the Paris Opera.