Since its founding in 2007 by journalist JC Agid, 37East has been instrumental in helping corporate and non-profit clients create impactful events, develop media strategies, tell compelling stories, raise funds, and build brand awareness—particularly in the United States, Mexico, and France.
Over the years, 37East has built a strong, operational network across these regions.
ABOUT JC AGID
With expertise in journalism, public relations, storytelling, event production, and curation, JC Agid also serves as a conference moderator. His passion lies in helping brands and leaders forge meaningful, global connections that resonate with audiences.
Before founding 37EAST, JC Agid led Media and Public Relations for the French Embassy’s Cultural Services in the U.S., where he promoted French artists and executives in New York. This foundation in diplomacy and culture continues to shape his work today.
As an avid photographer specializing in events and street photography, he brings a creative approach to storytelling.
Academically, JC Agid graduated from Columbia University’s School of Journalism in New York and earned a master’s degree in Business and Tax Law from Université Paris 2 Panthéon-Assas.
His journalism experience includes work with prominent media outlets, where he served as a foreign correspondent for French radio BFM and France Soir in New York, covering events related to 9/11. He has also contributed to and worked for Le Figaro, Le Point, Milenio, Huffington Post, CBS News Productions, Amex TV, La Cinq, and TV5.
In 2000, JC Agid co-authored with celebrated French chef Alain Ducasse Harvesting Excellence (Assouline), a book on the best food products in America.
His diverse background in law, journalism, and media forms the foundation of his approach to coordinating ideas, information, and projects. This breadth of experience enables him to create impactful connections and manage complex projects with confidence.
JC Agid is a recipient of a Fulbright Scholarship to Columbia University (1997) and the Henry N. Taylor Award (1998).
Corporations:
Saint-Gobain, LVMH, FEMSA Fundacion, French Founders, LuxuryLab Global, McCann, Vranken-Pommery North America, Jean-Philippe Nuel & Partners, Air France-KLM, Areva, Sodexo, OpenSkies (formerly L’Avion Paris-New York), Relais & Châteaux
Non-profit & Cultural Institutions:
L’Alliance New York, United World School USA, Paris Brain Institute America, Paris Brain Institute, American Friends of Blérancourt, American Friends of the Paris Opera & Ballet, American Friends of the Cité des Civilisations du Vin
Women’s Economic Empowerment & Conferences:
Women’s Forum for the Economy and Society, regional Women’s Forum events in Brazil and Mexico, Women in Africa, Women in Innovation Forum, Transatlantic Leaders Forum by French Founders, Fundacion FEMSA conference on water
Arts & Culture, and media:
Bonnard Museum (Le Cannet, France), FIAF (French Institute Alliance Française), Emmanuelle G. Contemporary Art, Sources Music, Le Petit Journal, and Mourlot Editions