Byline JC Agid – Thirty Seven East

Turning ‘C’est Beau’ into ‘C’est Bio’

December 18, 2019December 19, 2019 by JC Agid Leave a comment

Turning ‘C’est Beau’ into ‘C’est Bio:’ From Mexico’s Roma to New York’s Chelsea with Cihuah’s Franco-Mexican designer

(CIHUAH Pop up in Mexico City until December 24^th: Havre 46, Colonia Juarez, CDMX)

Jet setting from a fashion show in Punta Mita to a pop-up store in la Colonia Roma neighborhood of Mexico City, founder of the fashion brand CIHUAH, Vanessa Guckel, also flew last week to New York where ethical bags designer Ingrid Bruha had invited her as a guest of honor for a special Mexican night.

With her blond and curly hair, Guckel has lived for 10 years in Mexico, a country where women are more likely to have dark and straight hair. Born in France, Guckel is an architect turned eco-fashion designer. She recently received praise for creating a fully bio-degradable garment that can dissolve over time when plunged in water.

Ingrid Bruha and Vanessa Guckel attend A Mexican & Ethical Fashion Evening At Ingrid Bruha at Ingrid Bruha on December 11, 2019 in New York. (Photo by Sean Zanni)

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A Hug to Humanity

July 24, 2019December 13, 2019 by JC Agid Leave a comment

A Hug to Humanity
Fire-chat with Saskia Niño de Rivera, founder of Reinserta in Mexico

Saskia Niño de Rivera was the first of the Vital Voices Gala evening’s honorees to walk back on stage at Washington D.C.’s Kennedy Center Opera on April 24th, 2019.

The Mexican activist went straight to Hillary Clinton, and without hesitation, hugged the former Secretary of State and co-founder of Vital Voices, a global foundation launched in 1997 to support women who advance economic opportunity, increase political and public engagement, end gender-based violence and promote human rights across 180 countries and territories.

A few moments before, the audience saw a video of children playing in Lucha Libre disguises (the famous masked Mexican wrestlers). One them, drawing, is heard wishing: “I want to go to the zoo; when I am big, I want to be a fireman; and when I am really big–yeah–if I am really big, I will be The Hulk.”

A childhood fantasy, indeed, except this child cannot even go to a zoo. This child is one the 700 children born and raised in a Mexican jail.

Saskia Nino de Rivera and Hillary Clinton | (c) Lancer Photography | 2019 — Saskia Niño de Rivera and Hillary Clinton | (c) Lancer Photography | 2019

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A Stylish Elevator for an Ethical Bag

April 29, 2019May 14, 2019 by JC Agid Leave a comment

A Stylish Elevator for an Ethical Bag
As published in First Class Life magazine | Mexico

There is an old elevator in the Chelsea neighborhood of Manhattan, so old that there are no buttons to push, but instead, a cable to maneuver expertly once the primitive steel doors are closed. This is as vintage as it can be: breathing life into memories and ghostly stories alike while eluding a romantic New York, a far cry from the Hudson Yards that recently opened just a few blocks away to the West.

Once inside the third-floor loft, painted in dark and woody colors, a feeling of entering a special world takes the visitor even further. The furniture is a balanced mix between antique tables and lamps found in flea markets and modern sofas and tables. On the right, a small corner office is filled with leather pieces, bouts of fur, African jewelry and a dozen of handbags: clutch, shoulder, tote, crossbody and pouch styles. They are all part of the collection that Ingrid Bruha, a French woman who moved back to the United States with her American husband Sheldon and their three children in 2013, has created for her eponymous and fast-growing brand.

A Requiem for a Car

April 6, 2019April 13, 2019 by JC Agid Leave a comment

A Requiem for a Car
Fire chat with Mexican artist Betsabeé Romero, special guest of Art Paris 2019

A group of bicycles is carrying on their “shoulders a dead body made-of-steel,” moving a car through the large avenues and narrow streets of Paris to its final resting place right in front of Le Grand Palais, next to the Champs Elysées. “A Requiem for a Car,” a Jaguar to be exact, is a symbol of speed, power and wealth. This invitation to slow down a humanity obsessed with haste, consumerism, and individualism is Mexican artist Betsabeé Romero art installation to celebrate the 2019 edition of Art Paris. Romero, whose art has been exhibited throughout the world and is now part of the permanent collections in North and South American as well as European museums, plays here with some of her favorite themes: automobiles and globalization.

A spanish version of this interview with Bétsabée Romero was published online by First Class Life

Ethical Fashion: UpCycle!

March 25, 2019April 12, 2019 by JC Agid 1 Comment

Ethical Fashion: UpCycle!
Fire chat with Gabriella Smith, the founder of the UpCycle Project

Passionate about fashion and an entrepreneur at heart, Gabriella Smith wanted to be disruptive. Her clothes had to be more than just a brand, more than just beautiful. “I wanted a story of purpose, respect, transparency and reasonability.” So, after a first corporate experience at Estée Lauder, she launched The UpCycle Project, “an education platform to raise awareness of the waste the fashion industry creates by developing hands-on workshops, student mentorship programs, debates, as well as innovative events and products to develop circular solutions for fashion and other industries.”