Ethical Fashion: UpCycle!
Fire chat with Gabriella Smith, the founder of the UpCycle Project
Passionate about fashion and an entrepreneur at heart, Gabriella Smith wanted to be disruptive. Her clothes had to be more than just a brand, more than just beautiful. “I wanted a story of purpose, respect, transparency and reasonability.” So, after a first corporate experience at Estée Lauder, she launched The UpCycle Project, “an education platform to raise awareness of the waste the fashion industry creates by developing hands-on workshops, student mentorship programs, debates, as well as innovative events and products to develop circular solutions for fashion and other industries.”