Luxury Lab – Thirty Seven East

Art Could be Sustainable Luxury, but it Has a Long Way to Go.
Artist Betsabeé Romero honored at LuxuryLab 2022
Exhibition at Museo de la Ciudad de Mexico on view until end of August
(text edited by Delphine Schrank)

As I walked through Cuando el tiempo se rompió (When Time Broke), the latest exhibition by Mexican artist Betsabeé Romero at the Museo de la Ciudad de Mexico, I was struck by the juxtaposition of her most recent works. It suddenly made sense. It was all coming together. The artistic interpretation of movement, migrants, and mirrors. The artist was there, it was a Monday in June, and the museum was closed to the public.

I have marveled at Betsabeé’s work so often in the past. The first time was eight years ago, wandering the streets of the Condesa district. Betsabeé had transformed a car into a playful permanent installation, a human-size toy, really, and planted it on the doorsteps of the hotel Condesa DF. To the left of the white and burgundy car, passersby will find a large silver key. Turn it, and the car will suddenly play a rendering of Agustin Lara‘s Veracruz song.

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A Stylish Elevator for an Ethical Bag
As published in First Class Life magazine | Mexico

There is an old elevator in the Chelsea neighborhood of Manhattan, so old that there are no buttons to push, but instead, a cable to maneuver expertly once the primitive steel doors are closed. This is as vintage as it can be: breathing life into memories and ghostly stories alike while eluding a romantic New York, a far cry from the Hudson Yards that recently opened just a few blocks away to the West.

Once inside the third-floor loft, painted in dark and woody colors, a feeling of entering a special world takes the visitor even further. The furniture is a balanced mix between antique tables and lamps found in flea markets and modern sofas and tables. On the right, a small corner office is filled with leather pieces, bouts of fur, African jewelry and a dozen of handbags: clutch, shoulder, tote, crossbody and pouch styles. They are all part of the collection that Ingrid Bruha, a French woman who moved back to the United States with her American husband Sheldon and their three children in 2013, has created for her eponymous and fast-growing brand.

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