AIR FRANCE | KLM

37EAST has handled tailored communication and media placements in New York for CEOs and Corporations – often in parallel to larger media agencies also retained by clients.

37EAST was retained by Air France | KLM in two occasions to handle media relations for its Chairman and CEO.

  • Air France / KLM expected 37EAST to work on specific media placement for its Chairman and CEO, including during the official presentation of the campaign France is in the Air and the new long-haul cabins. 
  • In addition, 37EAST connected Air France with potential premium frequent flyers and influencers.

The leading group in terms of intercontinental traffic on departure from Europe, Air France-KLM is a major global air transport player.

Its main businesses are passenger transportation, cargo transportation and aeronautical maintenance.