Hotel Plaza Athenee New York
37EAST represented the Plaza Athénée in New York for three years for their media and public relations.
The relationship evolved to include cosmetics brand Valmont, whose exclusive luxury SPA in New York City is located at the hotel.
- Public and media relations
- Special events coordination and development, including: children activities; special annual occasions; spa networking cocktails
- Press releases
- Coordination of photographers and journalists staying and/or working at the property
Characterized by its bright red-domed awnings and large bronze logo inscripted on the sidewalk, New York’s Hôtel Plaza Athénée has regally resided at 37 East 64th Street between Park and Madison Avenues since 1984. This discreet 143-room hotel has been a home away from home to travelers, celebrities and titans of industry who appreciate its luxurious and discreet style, personal attention by the long-term staff and superb Manhattan location.