VALMONT
Mission
Work
About VALMONT SPA
Mission
While representing the Plaza Athénée New York, 37EAST developed a close working relationship with the Swiss-based cosmetics brand VALMONT.
VALMONT had chosen the Plaza Athénée New York as the exclusive location in New York for a V35 Spa.
Work
- Public and media relations
- Organization of special networking and media events, product launches, and specially designed customers’ engagement programs
About VALMONT SPA
Named “V35” as a tribute to the 35 summits in the Swiss Alps to rise above 13,000 feet in altitude, the Valmont Prestige Spa Club brings together the finest Magicien du Temps SPAs. The eight SPAs by Valmont complement unique settings such as the historic Le Meurice in Paris, the intriguing Hotel Anaga in Japan, or the luxurious Constance Halaveli Resort in Republic of Maldives.
Jean-Christian and I worked together as he was managing Hotel Plaza Athénée’s global PR programs. A genuine passionate, creative and intuitive person, Jean-Christian went far beyond his mandate to relentlessly help me market the Hotel’s SPA. Together we conceived impactful PR activities, launched programs to elevate clients’ experience and leveraged special events to draw attention to both Hotel Plaza Athénée and its marvellous SPA.
