While representing the Plaza Athénée New York, 37EAST developed a close working relationship with the Swiss-based cosmetics brand VALMONT.

VALMONT had chosen the Plaza Athénée New York as the exclusive location in New York for a V35 Spa. 

  • Public and media relations
  • Organization of special networking and media events, product launches, and specially designed customers’ engagement programs

Named “V35” as a tribute to the 35 summits in the Swiss Alps to rise above 13,000 feet in altitude, the Valmont Prestige Spa Club brings together the finest Magicien du Temps SPAs. The eight SPAs by Valmont complement unique settings such as the historic Le Meurice in Paris, the intriguing Hotel Anaga in Japan, or the luxurious Constance Halaveli Resort in Republic of Maldives.




Travel, Hospitality and Lifestyle

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