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VALMONT

Mission

Work

About VALMONT SPA

Mission

While representing the Plaza Athénée New York, 37EAST developed a close working relationship with the Swiss-based cosmetics brand VALMONT.

VALMONT had chosen the Plaza Athénée New York as the exclusive location in New York for a V35 Spa.

Work

Public and media relations
Organization of special networking and media events, product launches, and specially designed customers’ engagement programs

About VALMONT SPA

Named “V35” as a tribute to the 35 summits in the Swiss Alps to rise above 13,000 feet in altitude, the Valmont Prestige Spa Club brings together the finest Magicien du Temps SPAs. The eight SPAs by Valmont complement unique settings such as the historic Le Meurice in Paris, the intriguing Hotel Anaga in Japan, or the luxurious Constance Halaveli Resort in Republic of Maldives.

Jean-Christian and I worked together as he was managing Hotel Plaza Athénée’s global PR programs. A genuine passionate, creative and intuitive person, Jean-Christian went far beyond his mandate to relentlessly help me market the Hotel’s SPA. Together we conceived impactful PR activities, launched programs to elevate clients’ experience and leveraged special events to draw attention to both Hotel Plaza Athénée and its marvellous SPA.

Alexandra Moulin

Alexandra MoulinDistribution Marketing Development Manager | Valmont Group

MEDIA COVERAGE

Valmont ouvre son premier spa V35 aux USA

A Review of the Time Master Sublimating Program Signature Treatment at SPA Valmont in New York City

Spa Valmont in New York’s Plaza Athenee on the Upper East Side

#TreatYoSelf at the Plaza Athénée’s Spa Salon

Spa Valmont’s time Master Sublimating Program

Spa at Plaza Athenee Pampers Parents in May and June

GALLERY

30 JANUARY 2013 – New York – Valmont Swiss Brand Spa Products on display at the launch of “Valmont for the Plaza Athne SPA” on January 30, 2013, in New York, NY. Photo Credit: Anthony Behar/Sipa USA

30 JANUARY 2013 – New York – Karen Beharens and Philip de Louvrier attend the launch of “Valmont for the Plaza Athne SPA” on January 30, 2013, in New York, NY. Photo Credit: Anthony Behar/Sipa USA

30 JANUARY 2013 – New York – Shirley Lord and actor Ronald Guttman attend the launch of “Valmont for the Plaza Athne SPA” on January 30, 2013, in New York, NY. Photo Credit: Anthony Behar/Sipa USA

30 JANUARY 2013 – New York – Camilla Rezende, Clarrissa Rezende and Monica Rezende attend the launch of “Valmont for the Plaza Athne SPA” on January 30, 2013, in New York, NY. Photo Credit: Anthony Behar/Sipa USA

30 JANUARY 2013 – New York – Chantal McLaughlin and Camilla Barungi attend the launch of “Valmont for the Plaza Athne SPA” on January 30, 2013, in New York, NY. Photo Credit: Anthony Behar/Sipa USA

30 JANUARY 2013 – New York – Reshma Julia, Evariste Lefeuvre and Charlotte Le Grix de la Salle attend the launch of “Valmont for the Plaza Athne SPA” on January 30, 2013, in New York, NY. Photo Credit: Anthony Behar/Sipa USA

30 JANUARY 2013 – New York – Thierry Chaunu and Maria Di Angelis attend the launch of “Valmont for the Plaza Athne SPA” on January 30, 2013, in New York, NY. Photo Credit: Anthony Behar/Sipa USA

30 JANUARY 2013 – New York – Anne Sophie Jaume attends the launch of “Valmont for the Plaza Athne SPA” on January 30, 2013, in New York, NY. Photo Credit: Anthony Behar/Sipa USA

30 JANUARY 2013 – New York – Julien and Suelyn Farel attend the launch of “Valmont for the Plaza Athne SPA” on January 30, 2013, in New York, NY. Photo Credit: Anthony Behar/Sipa USA

30 JANUARY 2013 – New York – David Wolf and Alexandre Von Perfall attend the launch of “Valmont for the Plaza Athne SPA” on January 30, 2013, in New York, NY. Photo Credit: Anthony Behar/Sipa USA

30 JANUARY 2013 – New York – Plaza Athne Hotel Manager Sebastian wurst and Sheryl Blonski attend the launch of “Valmont for the Plaza Athne SPA” on January 30, 2013, in New York, NY. Photo Credit: Anthony Behar/Sipa USA

30 JANUARY 2013 – New York – Kathleen Ryan attends the launch of “Valmont for the Plaza Athne SPA” on January 30, 2013, in New York, NY. Photo Credit: Anthony Behar/Sipa USA

30 JANUARY 2013 – New York -Daniella Maerky attends the launch of “Valmont for the Plaza Athne SPA” on January 30, 2013, in New York, NY. Photo Credit: Anthony Behar/Sipa USA

30 JANUARY 2013 – New York – Actor Ronald Guttman and Carole Holmes de Louvrier attend the launch of “Valmont for the Plaza Athénée SPA” on January 30, 2013, in New York, NY. Photo Credit: Anthony Behar/Sipa USA

30 JANUARY 2013 – New York – Juliette Longuet attends the launch of “Valmont for the Plaza Athne SPA” on January 30, 2013, in New York, NY. Photo Credit: Anthony Behar/Sipa USA

Travel, Hospitality and Lifestyle

VALMONT

AIR FRANCE | KLM

L’AVION | OPENSKIES

PLAZA ATHÉNÉE

New-York | Paris | Mexico City

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