CEO Champions

The concept of CEO Champions was developed by EY Global Vice-Chair Beth Brooke-Marciniak after a conversation Beth and JC Agid had at the 2009 Women’s Forum Global Meeting in Deauville, France. They both agreed that the debate and the pace of promoting women in the economy and society would accelerate if more men in high positions would attend and participate in the dialogue.

It was time to engage corporate CEOs in working together to promote more women in the workplace.

A year later, and with the partnership of EY, the Women’s Forum for the Economy & Society launched CEO Champions at the same time the 30% Club was created in the UK, and Australia installed an initiative called, “Male Champions of Change.”

Starting in 2013 in Brazil, CEO Champions was launched in many of the Women’s Forum meetings throughout the world, including in Dubai, Mauritius, Mexico, and Myanmar.

37EAST oversaw the launch of the initiative in France (2010), Brazil (2013), Myanmar (2014) and Mexico (2016).

  • Develop the initiative with EY in 2010
  • Developed local partnerships with media, law firms, and corporations
  • Coordination of CEO Champions’ meetings in Deauville
  • Suggest, invite and follow up on invitations of CEOs to attend
  • Press release
  • Coordination of video interviews and production in partnership with La Tribune 
  • Launch of CEO Champions in Brazil (2013 | 2014)
  • Launch of CEO Champions in Myanmar (2014)
  • Moderation of session in Myanmar
  • Launch of CEO Champions in Mexico (2016 | 2017)


From Women’s Forum website

CEO Champions is an initiative launched in 2010 by EY and the Women’s Forum for the Economy & Society, a Publicis Groupe Company, designed to drive progress and accountability for women’s advancement in the private and public sectors. The peer-to-peer network presents an opportunity for CEOs to underscore their organization’s commitment to women’s advancement as well as taking a strong leadership role in the broader global economy and society. CEO Champions members are active, highly committed participants who track and drive measurable progress for women’s advancement through on-record mutual commitments and accountability. Now in its eighth year, the CEO Champions Initiative is a pioneer as a high-level international platform that advocates for the inclusion of both men and women at the leadership level in the private as well as the public sector.


in the MEDIA

Mc Kinsey white paper mexico

at the global meeting




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