The client asked 37EAST to assist in developing the Women’s Forum Myanmar.

For the first edition in 2013, the role was to lead on-site all media relations and business development in the US.

For the second edition, 37EAST assisted the CEO of the Women’s Forum for the Economy & Society Jacqueline Franjou and the project director Laetitia Colonna with strategic relations, business development, and developing the conference in two different cities in two days.

  • Coordination of 100+ journalists on site
  • Organized a press conference for Aung San Suu Kyi
  • Worked with the IMF to organize a press conference for Christine Lagarde 
  • Worked with the French Embassy to Myanmar to organize a press conference for the French minister of Culture
  • Press releases
  • Moderated sessions on media
  • Launched CEO Champions and moderated session
  • Business development (Ann Taylor, Myanmar Airways International, PepsiCo and KBZ)
  • Brand visibility on plane who flew participants from Yangon to Naypyidaw
  • Coordination in Naypyidaw

MEDIA COVERAGE

GALLERY