Brazil | 2013


Video (c) Women’s Forum for the Economy & Society

In 2013, the CEO of WEFCOS Jacqueline Franjou asked 37EAST to direct the overall development of the second edition of Women’s Forum Brazil. We collaborated directly with MSL Brasil, with the program director, Jennifer Milliken and operational director Magali Marrannes.

We were responsible for developing the budget, overseeing the local media, coordinating the teams and taking the conference a step further.

We thus decided to bring to this second edition of Women’s Forum Brazil two initiatives that are staples of the Women’s Forum Global Meeting: Rising Talents and CEO Champions. Along with Jennifer Milliken, we also decided to multiply the sessions with parallel sessions and workshops.

A Brazilian Rising Talent alumna, the Rio-based graffiti artist and activist Panmela Castro, was invited to paint during the conference – as she did in Deauville.

We also decided to highlight a foreign delegation: South Africa.

As a result: 550 delegates attended the 2013 Women’s Forum Brazil, including 69 speakers. Thirty four corporations, organizations and media partnered with the conference, and 21 countries were represented.

  • coordination of the team;
  • development of a budget with active sponsors -corporate, non-for-profit, and media;
  • positioning the brand in media and social media;
  • developing story ideas about the topics and attendees of the conference;
  • scouting for delegates and creating a community of leaders involved into the conference;
  • bringing the initiatives CEO Champions, Amazing Talent, and Rising Talents to Brazil;
  • Coordinating a foreign delegation from South Africa;
  • Press releases

37EAST was instrumental in confirming, among others, the partnerships with:

  • Pepsico 
  • Avon
  • Bain & Company
  • Alcoa
  • Ernst & Young (EY)
  • Sodexo | Puras
  • Standard Bank
  • PwC Brasil
  • Tupperware
  • Unimed
  • Associação Brasileira de Franchising
  • AME
  • IBGC
  • Instituto Ethos
  • Women Corporate Directors
  • Editora Abril

Nothing would be possible without the dedication and commitment of a team, the WEFCOS team led by Jacqueline Franjou (CEO, Wefcos) & Véronique Morali (President, Wefcos) – and specially present in Brazil:

Jacqueline Franjou and Véronique Morali at Publicis headquarters

  • Véronique Morali, President of WEFCOS
  • Jacqueline Franjou, CEO of WEFCOS
  • Jennifer Milliken, Program Director
  • Magali Marrannes, coordinator the Women’s Forum Brazil 2013
  • Joanna Spiette, Rising Talents
  • Hugo Capdevielle, Delegates and South African delegation
  • Paulo Andreoli, MSL Brasil
  • Maisa Rodrigues
  • Mário Araujo
  • Carolina Cardoso
  • and Thierry Guillot & all his Hyatt colleagues.

    A special thanks as well to the Paris-based Wefcos colleagues, specially François Alexandre Bertrand, Laetitia Colonna, Caroline Simon, Stéphanie Shaw, Jacqueline Boy, Gabriel de Gorostarzu, and Aurore Braquenié.

    Agua Comunicacao Vital

    There is no conference without a strong and fully committed local production company.

    In Brazil, we worked with Agua Comunicacao Vital, led by Roberta Falci, whose engagement and passion for the development of Women’s Forum in Brazil made the difference. Berta and her team aimed for nothing less than excellence.

Based in Geneva, Jennifer Milliken has produced most of the programs for the Women’s Forum for the Economy & Society.

I have worked more closely with Jennifer on four conferences in Brazil and Mexico. Each time we tried to push our standards higher and experienced new formats of sessions. We looked for original speakers whose experience, talent and vision would bring positive and disruptive change to the conversations.

Here is to learn more about Jennifer Milliken (from her website):

I help organizations to deliver events that connect people and invite them to discover and engage.  I craft purposeful programs for businesses and the non-profit sector. My approach is content-driven and participatory, including audience interaction and solutions-centered programming.

I also showcase senior leaders and top executives and produce exceptional storytelling speakers.

Jennifer Milliken, Program Director | Women’s Forum Mexico 

Women's forum brazil report | produced by wefcos


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