The 2008 performance of the play SEVEN at the Women’s Forum Global Meeting in France resulted from a conversation with Alyse Nelson and then Vital Voices‘ President Melanne Verveer when both were attending the first Women’s Forum in China.
The challenge was simple. We not only wanted to bring to a business conference a one-hour theatrical performance with seven actresses, but we also wanted to leverage on the play and its seven actresses to launch a discussion on issues that are often overshadowed even in meetings focused on women empowerment.
Thanks to Melanne Verveer, Diane Von Furstenberg – who had already presented the play at her studio in New York City – agreed to sponsor the production of SEVEN in Deauville.
The actresses came from countries including Afghanistan, Cambodia, Guatemala, Ireland, Pakistan, and Russia, to be heard at a plenary dinner led by Melanne Verveer.
DVF also hosted a special stand dedicated to the play SEVEN throughout the conference.
SEVEN was eventually performed two years later at the first edition of Women in the World (2010) in New York City with Meryl Streep, among others, reading the play. It has been staged throughout the world since.
After SEVEN, 37East worked often with the Women’s Forum on cultural content, including: street artist Panmela Castro; artist Betsabée Romero; singers Angélique Kidjo and Daniela Mercury; actresses Mariana Ximenes, Altair Jarabo, Martha Higareda, and Olga Segura; musical conductor Alondra de la Parra; Despacito co-author and singer Erika Ender; pianist Marie-Agathe Charpagne; and with opera and children singers.